Tiger of Sweden — Brand Story in short
Tiger of Sweden is a Stockholm-based fashion house established in 1903 with a heritage in tailoring. For more than a century Tiger of Sweden has stood for style with purpose, dressing men and women for whom true style is about the confidence to be themselves.
The brand founders Marcus Schwarzman and Hjalmar Nordström built the company on the Scandinavian principles of equality and fairness. Tiger of Sweden was first to bring ready-to-wear tailoring to Sweden, making suits accessible not solely for the rich few, but for the working many. Tailoring has defined the brand ever since, with an emphasis on cut, shape and fabric.
The company is defined by a belief in change – a faith that people can change anything, which means everything. Continuing that tradition into the 21st century, Tiger of Sweden sees its role as a curator of culture, believing in creativity as force.
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